Target Market

Desejo beer is targeted toward the everyday guzzler. I'm going to say the largest percentage would be men and of course the smallest percentage would be the women. I would say the age range is around 21-35 because most men already know what they like and don't like in a beer and usually the 35 and over stay faithful to there beer of choice. As oppose to when you’re young your open to taste and experiment what kinds are out there. The women’s age range would differ I would think 27-45 when believe women get into beer. Without the gender segments the markets customers would be, working class, middle class, upper middles people who are outgoing and ambitious. Would be consumed on a regular occasion; special occasion; holiday, etc. “Market segmentation addresses the first simple-sounding marketing question: What customers will we serve? The answer will be different for each company. For example, The Ritz-Carlton targets the top 5 percent of corporate and leisure travelers. Hampton targets middle Americans traveling on a budget. (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page175.)

Our beer has great quality, service, economy, convenience, speed, and gratitude to our customers.” Now that we’ve divided the market into segments, it’s time to answer that first seemingly simple marketing strategy question we raised in Figure 6.1: Which customers will the company serve? (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 186.)