Being as the beer is imported from Brazil and seeing that imported beer sales are going down it’s going to be a bit of a struggle. Although by getting out there and having successful advertising and really reaching to create customer relationships from such a distance doesn’t mean all is lost. Here at Desejo, creating comfort and relaxation to our customers is our goal. Forget the profit for a moment, gaining the support of our customers is our true desire. "Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully."(Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page 2.)
No comments:
Post a Comment