Price

 Being an imported beer does take the value of the price a bit more costly then your regular beers. “These days, we’re all cheapskates in search of a spend-less strategy.” In response, it seems that almost every company is looking for ways to slash prices. (Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page 275.)Although just because the economy is going through some tough times don’t mean that nobody can buy things that they want and or need.“Instead of running away from pricing,” says the expert, “savvy marketers are embracing it.” (Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page 275.) Customer value-based pricing, setting price based on buyers’ perceptions of value rather than on the seller’s cost. Setting the right price is one of the marketer’s most difficult tasks. A host of factors come into play. But finding and implementing the right price strategy is critical to success. (Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page 275.) More factors that would come into conflict would be the taxes, transportation, shipping, and other expenses like so. But there’s always a way to maneuver everything especially if our customer wants it they get it! Now that we’ve looked at the three general pricing approaches—value-, cost-, and competitor-based pricing—let’s dig into some of the many other factors that affect pricing decisions. (Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page