SWOT Analysis

Strengths- Local use of ingredients, Brazil’s the world fourth largest market for beer, driven by consumer’s desires. Marketing information by itself has little value. The value is in the customer insights gained from the information and how these insights are used to make better marketing decisions. (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 101.)Weaknesses- Lack of beer variety, microbrewery, imported beer. Despite the simple-looking model in Figure 5.1, understanding the whys of buying behavior is very difficult. Says one expert, “the mind is a whirling, swirling, jumbled mass of neurons bouncing around….”.” (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 137.)Opportunities- Gain a fair market share around the Brazilian Carnival, Social networking as promotion world wide, and gaining strong customer bonds. “Whereas marketing intelligence involves actively scanning the general marketing environment, marketing research involves more focused studies to gain customer insights relating to specific marketing decisions.” (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 106.)Threats- Pilsner beer consumes 98% of market shares in Brazil, US craft beers, Decrease in import beers to the US. Business buying decisions can range from routine to incredibly complex, involving only a few or very many decision makers and buying influences. (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 161.)