Objective

Desejo beer was created to not only satisfy your taste buds, but also to take your imagination into an environment were all your stress flees your mind and takes you to one of the most relaxing places you can be. Where the breeze is soothing and refreshing, the clash of the water waves calming the beat of your heart, where your desire comes true, with a simple removal of Desejo’s cap. "... A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 101.)No matter how far we need to ship our beer, it will be done in a great efficient amount of time and the quality will also be at its finest point.At the same time that it’s answering the first simple-sounding question (Which customers will we serve?), the company must be asking the second question (How will we serve them?). For example, Ritz-Carlton serves the top 5 percent of corporate and leisure travelers. Its value proposition is “The Ritz-Carlton Experience”—one that “enlivens the senses, instills a sense of well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 193.)Here’s another definition of sales force management: “Planning, organizing, leading, and controlling personal contact programs designed to achieve profitable customer relationships.” Here again, the goal of every marketing activity is to create customer value and build customer relationships. (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 416.)