Product

Desejo beer is a product like no other. The experience from the taste and the appearance of the bottle takes you away to another level of exotic beers. Selling not only the appearance but also the quality and gratitude from the consumer is what makes our product. Without the experience of researching and interviewing everyday people made us realize that everyone has something in common, which is desire. Everyone desires to do this and to do that, avoid her or him, the desire to escape and relax somewhere soothing and tranquil. Therefore, Desejo has come up with your escape in a bottle. ”Like everything else in marketing, good pricing starts with customers and their perceptions of value.” (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.)Our beer is all based off of what the customers wanted and desired and what they would like to see brewed. From years of researching and hearing what everyday people wanted made the creation of Desejo beer and all the quality produced from creative minds.Company wide strategic planning guides marketing strategy and planning. Like marketing strategy, the company’s broad strategy must also be customer focused. (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 275.) Having all the data from the research and the feedback from the market will determine the estimated price of our beer brand."Setting the base price for a product is only the start. The company must then adjust the price to account for customer and situational differences. When was the last time you paid the full suggested retail price for something? (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 290.)