My beer company Desejo would high-quality specialty stores and would sell directly to consumers via the Web and intermediaries because they would create greater efficiency in making goods available to my chosen target markets. Vertical marketing system I believe is what’s best for my beer company because it would unite the wholesalers, producers, and retailers to sell our product. Also seeing how some consumers prefer to have a variety of small quantities then just one type in a huge bulk purchase would benefit them as the same time as it would us. It lets our customers now that we are thinking many steps ahead of them for their convenience.
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