Wednesday, October 20, 2010

Week 3 EOC: Internet Privacy vs. Market Research

        When it comes to one’s privacy when surfing the net, you most likely believe no one is keeping track of you, right. Wrong, according to Market research.com, internet search engines such as Google, MSN, AOL, and Yahoo know what you are up to online. Creepy indeed, personally I find this to be a way of getting the different demographics. If I were to work in any sort of marketing field, this would be a convenient way to get the research I would need to have successful target marketing for advertising. If "you were in the Gap, and the sales associate said to you, 'OK, from now on, since you shopped here today, we are going to follow you around the mall and view your consumer transactions,' no person would ever agree to that," Sen. George Lemieux, R-Florida, said this week in a Senate hearing on Internet privacy.(WallStreetJournal.com) Mr. Redgrave said the service now analyzes text “hundreds of millions of times per day.“We can understand the specific things [Web users] are talking about. We can understand exactly how they feel about those things,” he said.(http://blogs.wsj.com/digits/2010/07/30/analyzing-what-you-have-typed/).“Social media is an amazing opportunity,” Mr. Redgrave said. “For the first time in marketing history we have hundreds of millions of people online telling us what they like, what they hate and what they’re going to do before they do it … That’s extremely valuable data.”(http://blogs.wsj.com/digits/2010/07/30/analyzing-what-you-have-typed). I personally have no problem with the whole privacy scandal, yet. But until companies have not got into my personal emails, blogs, etc. Then I will be behind them all the way.

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