Promotion

The main goal for Desejo to reach to consumers’ world wide is by social networking. Examples would be Facebook and Twitter. The world is changing and so is the word of mouth. Nowadays most people use social networking to communicate or to get the word across of anything happening. Of course doing the old school way is another way to go, such as commercials to be viewed worldwide. "You already know a lot about marketing—it’s all around you. Marketing comes to you in the good old traditional forms: You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox." (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 3.)