Week 6 EOC: Me Times Three

Three products that I personally would choose would be scented body lotion, deodorant, and shampoo. Scented body lotion is a target market almost for women. Being as Victoria's Secret, Bath&Body Works, and many other brands are those who target women who want to smell wonderful. As many would say that the different scents used are the type of person that a woman is or wants to be. I would think this was a demographic view. I don't know too many older ladies in there late 70's wanting to smell like a spicy apple or a love rocking diva. But there are those exceptions. Deodorant is also one of my main focuses because as much as I would like to forget the unpleasant smell of armpits,as a women smelling good is a must. That's one of many of the women's codes of conducts. The deodorant brand I only use is Secret. I use it for reasons such as it's long lasting, it doesn't stain or leave white marks on clothes, especially black clothes, and it smells feminine of the bat. Shampoo is another must have product for myself. Taking care of hair is very important. Not only is it one of the things that defines a women's appeal, but it also is one of the ways we express ourselves. Nobody wants a greasy, knotted, corse hair ball on the top of there heads. What these three products introduce are to the women who want to smell good and fell good and also that want to smell approachable for themselves or for other people. The brands and or scents i use may not really appeal to let's say an 80 year old. That's where the demographic point of view comes in. This following quote ties in to what Kotler says about demographics and the target market. "The “You Kin’ Do It” campaign encapsulates

the spirit of Dunkin’ Donuts and the brands understanding of what

everyday folks need to keep themselves and the country running.

“Prevailing over life’s daily challenges deserves acknowledgment and

appreciation, especially in difficult times,” says a Dunkin’ Donuts

marketing executive. “The “‘You Kin’ Do It’ campaign shines the

spotlight on the accomplishments of hard-working Americans, while

reinforcing that Dunkin’ Donuts will continue to fuel their busy day

and provide a bit of happiness without blowing the lid off their

budget.” The campaign cheers on everyday people who keep America

running by reminding them that they can take on any task, even during

these challenging times."(chapter 6 page 15 e-book, Marketing an Introduction)